SIMOUI is a Zurich based brand having their focus on everyday items. This corporate identity accompanies the new approach of SIMOUI. Key point of the identity is the logo which is custom weight of Neue Haas Grotesk. The typeface gets paired with a monospaced typewriter for descriptions and tags. Made in close collaboration with creative directors of SIMOUI in a time span of Autumn 2020 – Spring 2021.